Competing with SpaceX: building a cross-border equity plan for US talent

Competing with SpaceX: building a cross-border equity plan for US talent

Competing with SpaceX: building a cross-border equity plan for US talent

A fast-growing German aerospace company needed to hire elite US engineers competing directly with SpaceX and NASA. Their existing compensation structure was not compatible with US expectations or regulations. We designed a bespoke cross-border equity plan that made the offer competitive, compliant, and easy to understand — unlocking access to a highly limited talent pool.

Industry

Aerospace / DeepTech

Stage

Hyper-growth

Geography

Germany → United States

How it works

Challenge

The client was competing for a very small pool of elite US-based aerospace engineers — many of whom were working at SpaceX or NASA. However, their German-based compensation structure was not aligned with US expectations, particularly around equity incentives. Creating a competitive offer required navigating two fundamentally different legal systems: German corporate law and US tax, employment, and benefits regulations. Without a compliant and attractive structure, the company risked losing critical hires or being forced to restructure as a US entity.

  1. 01

    What was at stake

    • ability to attract top-tier US aerospace talent

    • competitiveness vs. SpaceX-level compensation

    • avoiding costly corporate restructuring into the US

  2. 02

    Key pain points

    • incompatible DE vs. US legal frameworks

    • lack of US-ready equity incentive structure

    • extremely limited talent pool (~10 key candidates)

    • pressure to move fast in a competitive hiring market

How it works

Solution

We designed a bespoke employee stock option plan tailored for US hires while remaining compliant with German law. The solution aligned incentives with US market expectations without requiring corporate restructuring. The result was a “hybrid” system bridging two incompatible legal frameworks into a single, functional model.

How it works

Our approach

Book an appointment

01

Diagnose

  • analysis of German corporate structure vs. US hiring needs

  • identification of legal gaps in equity compensation

  • benchmarking against SpaceX-level compensation expectations

02

Design the structure

  • creation of a cross-border ESOP framework

  • alignment with US tax, employment, and benefits rules

  • ensuring compliance with German corporate requirements

03

Implement & align

  • coordination with German legal counsel

  • simplification of the plan for employee understanding

  • final rollout for US hires

who we help

What we delivered

01

Cross-border ESOP structure

Goal: make a German company competitive in the US talent market

02

Dual compliance (DE + US)

Goal: ensure legal validity across both jurisdictions

03

US-style incentive logic

Goal: match expectations of SpaceX-level engineers

04

Employee-friendly structure

Goal: make the plan understandable and attractive

05

No restructuring required

Goal: avoid converting the company into a US entity

How it works

Result

The company successfully hired a key US aerospace engineer — which led to onboarding an entire team of specialists. In total, around 10 high-value employees joined, significantly strengthening the company’s technical capabilities. The client achieved US-level hiring competitiveness without restructuring the business.

Successful hiring of elite US aerospace talent

Acquisition of an entire specialized team (not just one hire)

Competitive positioning vs. SpaceX

Compliant cross-border incentive structure

No need for US reincorporation

Successful hiring of elite US aerospace talent

Competitive positioning vs. SpaceX

No need for US reincorporation

Acquisition of an entire specialized team (not just one hire)

Compliant cross-border incentive structure

Successful hiring of elite US aerospace talent

Acquisition of an entire specialized team (not just one hire)

Competitive positioning vs. SpaceX

Compliant cross-border incentive structure

No need for US reincorporation

How it works

Result

~10hires

Highly specialized US aerospace engineers

~2weeks

Time to design and deliver the plan

Let’s have a chat!

Book an appointment

Let’s have a chat!

Book an appointment

Let’s have a chat!

Book an appointment